Company Profile
CORPORATE PROFILEHAL SPORTS PRODUCTION: our philosophy, history, company information and executives.
Corporate Philosophy
PHILOSOPHYWe founded HAL SPORTS PRODUCTION Co., Ltd. in the hope that, through sports, which give us great dreams and inspiration, we could bring happiness to people. With the completion of the HAL METHOD, which sports coaches can learn, we believe more Japanese people will have the opportunity to succeed on the world stage.
We express our heartfelt gratitude to the medical scientists, researchers and sports coaches who gave us tremendous support in completing the HAL METHOD, and we will continue our work based on this philosophy.
History
HISTORY1989
Founded HAL SPORTS PRODUCTION Co., Ltd.
Managed, developed and coached professional golfers including Kiyoshi Murota, Shigeki Maruyama and Hidemichi Tanaka
1998
Began research analyzing the golf swing
2000
Presented the paper “The Swing Theory of Relativity: The Fundamentals of the Golf Swing” at the Japan Society of Physical Education, Health and Sport Sciences
Developed the first-generation “Power Balance” and “Rakuda”, fitness gear that improves the flexibility of the core and the area around the shoulder blades
2002
Presented the paper “How to Learn ‘The Swing Theory of Relativity’” at the World Scientific Congress of Golf
Presented “How Power Balance Training Reduces Stiff Shoulders” at the Japan Society of Physical Education, Health and Sport Sciences
2008
Renewed Rakuda and Power Balance
2009
Launched Rakuda Soft Type
Launched Rakuda Ring
Launched Korakuda
Launched Candy
2010
Launched Tanden Link
ANA (All Nippon Airways) adopted Tanden Link Exercise as its in-flight fitness program
Launched HAL SPORTS ANA FLIGHT FITNESS “HAL METHOD ANA Limited Kit”
* Rakuda, Tanden Link
2011
Launched HSPB original golf clubs
Launched the custom-made driver “HALMETHOD108”
Launched the GOETHE collaboration product “HAL METHOD GOETHE Training Kit”
* Power Balance, Rakuda, Rakuda Ring
2012
Launched the new golf club “Pharaoh SF-X”
Launched Power Balance Pharaoh
Launched Nyoibo
2013
Launched Rakuda Collection
In the TV Asahi drama “Doctor-X: Surgeon Michiko Daimon,” Michiko Daimon, played by lead actress Ryoko Yonekura, uses Rakuda, attracting wide attention
2014
Launched the Pharaoh club “Pharaoh 2”
Launched Pharaoh Iron
2015
Launched Pharaoh Fairway Wood
Launched Gotemba Putter
2016
Launched the new golf ball “Pharaoh Ball”
Launched the Pharaoh club “Pharaoh α”
Launched Pharaoh Utility
2017
BS Fuji began broadcasting “Hal Tsunezumi’s Golf Transporter”
Launched Rakuda for Kids
2018
Launched the Pharaoh club “Pharaoh JP”
Launched Pharaoh Color Ball
Renewed Power Balance Pro
Launched official Yakult Swallows goods
* Rakuda, Rakuda Ring
2019
Presented “HAL METHOD: An Approach to Improving Posture and Balance in Elementary School Children” at the Annual Meeting of the Japanese Society of Child Health
Launched the Pharaoh club “Pharaoh JP Iron”
Launched Rakuda Athlete Type
2021
Starting with sales of Rakuda in Thailand, began expanding HAL SPORTS products into Asia
Launched the high-performance lightweight driver “FactorX”
2022
Began selling FactorX, Rakuda and Power Balance Wachi on BS Fuji
2023
Launched two online lesson programs as a collaboration project with H.I.S.
Held HAL METHOD workshops in Thailand, South Korea and other Asian countries
Launched the “SASUKE” collaboration model of Rakuda
2024
Began selling Rakuda on the QVC shopping channel
Company Information
PROFILE4-14-2 Sotokanda, Chiyoda-ku, Tokyo
101-0021, Japan
FAX 03-5289-8561
MUFG Bank, Akihabara Branch
Executives
BOARD MEMBERHal Tsunezumi
Representative DirectorAfter graduating from Nippon Sport Science University, he worked at the U.S. Embassy, where, as a commercial assistant in the Commercial Section, he interpreted for professional golfers. In 1986 he left the embassy, moved to the United States and became a disciple of Larry Nelson. After playing on the American and European tours as a professional, he returned to Japan. In 1989 he founded HAL SPORTS PRODUCTION. He has developed and coached many professionals, including Shigeki Maruyama, Keiichiro Fukabori and Hidemichi Tanaka, guiding them to world-class level. From 1998, as a lecturer in golf exercise methods at Nippon Sport Science University, he began researching the relationship between golf and health, and in 2002 he presented a paper at the World Scientific Congress of Golf based on his analysis of Hidemichi Tanaka’s swing. Building a coaching methodology from his research on golf exercise methods, he began training and certifying instructors. From his research on early learning and gifted education programs, he developed the HAL METHOD, a methodology for coaching movement. He coaches a wide range of people, from Olympic athletes and professional athletes in many sports to business leaders and entertainers.